BoldLeads | How many types of leads are there in total?

Everyone who is in business might have come across the term “leads” a lot of times in their business life. But, what exactly are these leads and what do they do for your business? You can think of it as an initial process of your business marketing strategy. It is important for you to categorize these leads into different types based on their qualifications or where they fit properly in the strategy.

According to BoldLeads Reviews, a lead was just a normal lead earlier but, you will find different types of leads in the market. Some of them are given below:

Hot lead

A hot lead is a lead that mostly matches all the criteria and requirements for which the time is set. How can you differentiate a hot lead from other regular leads? There are different points that can help you in determining if a lead is a hot lead or not, say, for example, budget, authority, need, time frame, etc. Has the prospect set any budget beforehand and is ready for disposal as soon as they get approval from the management? Have they said the final words on the proposal? Can you identify the need from the prospect?

Warm lead

Warm leads are prospects who have shown interest in your brands and the products and services you offer by either following your account on social media or subscribing to your newsletter. Word-of-mouth is a very effective referral so, there are chances your company was referred to them by a friend or an ex client. These leads are simply candidates who have shown interest in your product and want to learn more about your company.

Cold leads

If you are a consumer, you might have likely been on the receiving end of a cold lead call and you know how dreadful it can be. What are cold leads? These are those prospects that have never shown in a company’s product or service but yet end up being on the receiving end of a sales call. It can be annoying for consumers to get a call by a credit card company trying to get them to sign for their credit card in the middle of a busy day at work.

Qualified leads

These are one of the best types of leads according to bleed

Bold Leads Review as they are prospects who are quite close to the buying stage of the sales cycle. Any person or individual who has taken out the time to search for your product or service can be referred to a qualified lead. This is because their desire or need for the product has urged them to search for such companies. They can be aimed at with prompt SEO and PPC advertising. To understand better, you can read BoldLeadsReviews.

You can offer free subscription or guides to the customers in exchange for their personal info including contact information, email ID, etc. This can help you capture more number of qualified leads on your site.