Bold Leads is best lead generation software for real estate organization. Bold Leads has automated buyer and seller lead generation. Read the Bold Leads Review.
Last year alone, BoldLeads helped thousands of agents generate over 800,000 leads.Thousands of agents are getting more listings and buyers by using BoldLeads.
Paula reviews her experience with BoldLeads Buyer pro.
Boldleads Review Paula Transcript :
Hi, my name is Paula I'm with value plus three percent real estate up here in Bern in British Columbia Canada and I used Boldleads system now for two months, on the buyer side I have quite happened at first I actually was looking to get results from using the listing program. I've had friends that have been in the an industry that has successfully used the
boldly system in Calgary in that regard. But the buyer side was the only thing that was available to me at the time and actually, I have had great response from using the buyers boldly system.
I've one buyer that is going to complete on home today in fact and I have now after only two months of advertising with the program 248 other leads that I can actively generate business for now and in the future.
I've also had a lifting from a referral of Boldleads Lee contact and I do have appointments lined up for the spring market to list several homes here in town so. it's been an excellent system a great source of information and that they give you to follow and tom has been excellent to walk me through everything and make sure that i have a successful campaign. I'd highly recommend Boldleads for anyone that is looking at generating leads in their area
thank you
Bold Leads The Real Estate Marketing Platform.Learn how Gloria in New Jersey is getting listings and buyers with BoldLeads!
I began with bold leads at the end of february been about almost seven months now. I've had two listings that closed so far and a total of five since i started with boldleads. I work in an area that's mostly suburban i am a lone agent. But the great thing about boldleads is I have a virtual assistant but i may have to hire somebody because i have so many
leads i'm not sure if I'm gonna be able to handle off which is a great problem to have the bars that.
Basically in the area that have been living in apartments and are ready to purchase. when i received a seller lead i give them a call immediately and just introduce myself to them offer my services. if I have a partial lead I email the person after i receive a lead I send a pre-listing packet through the email and then I'm able to tell whether they believe it or not. I would recommend when you get the lead to follow up immediately.
I would tell them not to give up introducing themselves like you're talking to a friend. What helps me with boldeads is the fact that i love people every opportunity that I get when I'm talking to someone new it's just a new friend that can make. My blender is extremely happy
he has seen more leads in these past few months then then any other website that she has that way. With one of the best things about boldleads is the fact that it's one agent project code.
You don't have that competition basic my first Leads was a listing that I got so after
that it's a piece of cake you know.
BoldLeads Seller Lead Generation Automated lead generation for real estate professionals.
Learn how James is signing new listings and building his business with BoldLeads! Check to see if your area is available at http://boldleads.com. The BoldLeads system provides agents with a comprehensive and highly efficient approach to lead-generation that is supported by an intuitive and easy-to-use automated system. The effort required on the part of the agent is therefore limited, and the system establishes a consistent pipeline of leads and then assists in converting those leads into listings.
Debra is getting listings and buyers every month from Boldleads, and has grown her business dramatically over the past year.
Check to see if your area is available at http://boldleads.com.
BoldLeads.com - Generate buyer and seller leads, automate your follow-up and grow your business.We help thousands of top producing agents, coaches & brokers get more leads, and convert them into commissions.For More Information: http://www.boldleads.com.
BoldLeads offers an online platform that provides real
estate agents with tools that increase their performance and productivity. Boldleads has made seller lead generation a stress-free, easy
breezy, smooth process. The way it should be.
Bold Leads – Bold leads advertises on unspecified networks
to capture leads and direct them to you. If the lead doesn’t give away info,
boldleads will continue to nature the lead for you. You are given your own
landing page on the boldleads site.
Bold Leads - Best Real Estate Lead Generation
Companies
Bold Leads is the top choice for real estate agents or
agencies. They don’t just generate tons of buyer and seller leads, they
generate high quality leads. On top of their stellar lead generation, they
offer high converting lead capture landing pages that you can personally brand,
design, and test. They provide free lead nurturing tools, such as email,
texting, and voicemail, and they easily integrate with other CRM systems. The
best “out of the box” lead generation product for beginners or experts, Bold
Leads is easy to use, multifaceted, and also extremely affordable.
FEATURES WE LOVE
·Automated
Buyer and Seller Lead Generation
·Easy
to use dashboard and CRM
·Ad
Management & Retargeting Included
·30
Landing Page Templates
·Automated
Emails and Text Messages
·Stealth
Voicemails
·Preset
Follow-Up Funnels
·Exclusive
Facebook Group Access
·Daily
Training Classes and Webinars
How bold leads is different than others
Read real Bold Leads Reviews here. Our hands-on Bold Leads Review also
included an in-depth comparison to other available products, and while you may
have tried other CRM, lead gen, or landing
page products, Bold Leads stands out in major ways.
In our comparisons, other companies
often charged extra, excessive management fees for different features and
add-ons. Also, not a single other lead gen product offered as many features and
capabilities as Bold Leads in one place. Bold Leads also doesn’t promise a
certain number of leads per month. This is an important point to make, as they
aren’t trolling for non-quality leads in hopes of meeting their promised quota
- their leads were always of high quality and genuine.
I caught up with entrepreneur Danny Loschiavo,
who's made the lives of real estate agents a little bit easier and more
profitable all the while creating over 40 new jobs and building a family
business dedicated to giving back. In his own words "We connect real
estate professionals to potential home sellers and buyers using marketing
automation and social advertising at BoldLeads."
Where did the spark for an idea like this come from?
"My Mom was a real estate broker, and I
saw just how many "scammy" companies were out there preying on real
estate professionals by overpromising and overcharging. I was a marketing
software geek, so we teamed up to createBoldLeads, a marketing system that actually produces real
results. We then added a layer of training to make sure our clients see
results, and it's grown tremendously from there."
Tell me about your hiring process?
"Building a great company is impossible
without a team of superstars, so it's a high priority for us. We don't always
get it right, but we've built internal systems to help streamline the process
and make it easier for us and for candidates. I try to oversee and sign off on
each hire, to ensure that they are a cultural fit and are willing to
hustle."
How important is great hiring?
"Very. It's too expensive and resource
intensive to risk a hiring mistake. We have a great team that makes it pretty
painless."
Any particularly sought-after elements in selection of team
members?
"I like to see a history of
entrepreneurial thinking and a bias for taking action. Theory is great, but
it's pointless without relentless execution. The best performance predictor is
a candidate's past. Hire the person, not their skills or their resume.
Flexibility, drive, personality and scrappiness is much more valuable to a
company in our stage."
Favorite interview question you enjoy asking?
"I like to channel my inner Peter Thiel
and ask, "What important truth do very few people agree with you
on?"."
Any hilarious interviewing stories?
"We've definitely had our fair share of
weirdness. Since we're a virtual company and our staff works all over the
country, we do a combination of phone interviews, video interviews and
occasional in person interviews. I've seen candidates show up to video
interviews while they're driving and we even had one answer the video call
while he was shirtless by the pool!" Those amateurs should read the last
chapter of The Naked Interview: Hiring
Without Regretregards interviewing and getting hired!
Back to your business, are you willing to share some examples of
results?
"We've heard hundreds of raving success
stories from our clients. The median real estate agent salary is just $39,000,
which equates to less than one deal per month. With the help of our system, our
clients can close much more than that."
"Debra, an agent in Texas, has already
closed over 26 deals from us. Rose in Ontario has closed 12 listings in the
past two months. Even agents in super competitive areas are seeing results. It
is important to mention that it is a system that needs to be followed and
worked. You can't expect to close new business if you don't want to call new
inquiries on the phone."
"Being a real estate agent is a tough
job, and we're out to make it easier to find and connect with new clients. As a
family owned business, we believe in supporting our clients and have always
been truly invested in ensuring their success with the help of BoldLeads."
What has kept you driven for success?
"We're really trying to help our clients
grow their own businesses and succeed. As cheesy as it sounds, we're driven by
the success of our clients." Sounds a lot meatier than cheesy to me; well
done to Danny and his team! For More Information Visit Here:- http://www.huffingtonpost.in/entry/bold-leads-founder-interv_b_11478432
For building any
kind of relationship the uttermost requirement is to be transparent. When there
is honesty in all relationship there is no hassle in it. This thing is quite
common in a relationship between an agent and a client. Transparency must be
adopted by everyone as it helps in minimizing the doubts and the
misunderstanding. Transparency helps in creating a better understanding between
the agent and a client.
Communication is required in every relationship
Communication is
the utmost requirement for creating a transparency in any relationship.
Communicating regularly helps the agents to understand the status of the
clients. It is also preferred to use phone calls for the communication rather
than just sending emails. Over the phone it becomes easier for the clients to
say about their problems more clearly to the agent. The agent as a result can
also provide a better advice to the clients and helps him accordingly. With the
communication it becomes easy to convey information and the messages more
easily. Sometimes we have seen the
agents call their clients quite frequently as it helps in create a better
bonding in the relationship and helps to solve all the issues. Communications
is very much necessary to provide the feed backs to the Bold Leadsand let people know about the recent market information
and statistics.
The agents
provide the buyers with all kind of information about the dealings even after
the contract is done. It helps the client to stay updated about all the recent
happenings and the terms and conditions.
Communicating frequencies
The frequency of
communicating with the buyers and the sellers differ according to their
preferences as mentioned in the BoldLeads Reviews. Suppose the buyer is in the process to buy within a period
of six month, then communicating with them once in every week is quite good.
But if the buyer is searching regularly then assistance in the daily basis is
required to offer a better understanding. For certain kind of buyers, meeting
over a coffee is also sometimes helpful as it allows in better understanding of
the clients as said by the BoldLeadsReviews.
Ways the buyers and sellers prefer to communicate
There are
various ways which the sellers and buyers both prefer to use for communicating.
For the sellers, they prefer calling, texting or mailing the client very often.
Sometimes we find the sellers calling very frequently to the buyers regarding
the purchase. On the other hand the buyers prefer to get the notification and
sometime they find that the frequent calling is quite irritating for them and
checking the mails also. But there are also certain kinds of buyers who like to
have direct conversation over the phone and clear all the doubts they have.
What’s the overall effect of communication?
BoldLeads said that this kind of communication helps to create a total
transparency among the buyer and seller. With the frequent communication there
arise no issues of creating any misunderstandings. Each and every problem can
be dealt very easily as communicating over the phones and through meetings
allows in better conveying of the messages and thus it also helps in
eliminating the hassles in the agent-client bonding.
BoldLeads review by Alica Ryan Real Estate Group and Find more real estate seller leads here https://boldleads.com/
Hey everyone I malaysia anderson with a Alicia Ryan Real Estate Group in Edmonton Alberta and just wanted to take a few moments to share our experience so far with all the hits with all of you. My partner and I were a bit skeptical force looking into the internet lead system here BoldLeads but we definitely decided to take that step forward and sign up and at the end of the day we are very thankful that we did right and I are not new to the internet leads system and how it all works we've been doing that now for over four years the
difference for finding though with Boldleads is it actually comes through and delivers. Today we get anywhere from two to five lead a day we have yet to sign our our first listing contract but we know what the lead source volume coming in on our current real estate market here in MN 10 that it's going to happen really soon so we're excited for that. we're also known as being the difference between these internet leads and one that we were to end the past is that the people actually want to talk to you. There excited their interests did so it makes our job prospecting a lot more enjoyable and i must say a lot more easy too. Boldleads would be an amazing addition to your real estate profession if you want to take your real estate career to the next level this would definitely be a great source to do so we wish you all the best and your real estate career and happy within from ocean right here.
The founder of the fastest growing real estate company in North America, BoldLeads, has turned a once-broken business model into the real estate success vehicle of the 21st Century.
We help real estate agents connect with home sellers and buyers in their area using our automated marketing services and tools.
What are top agents saying about BoldLeads? Check out more agent success stories at http://boldleads.com/success.
Trying to convince the Realtor that your house is worth more than it is. If you have picked an experienced Realtor to work with, he or she knows how to price a home. Realtors have a system that ensures the house will be priced competitively, one that accounts for all aspects of the property and the current market. Yet some sellers will still try and argue with the Realtor about the selling price. Some will try to explain about items in their home that are so much better than their neighbors home that just sold. Things like heavy duty deck nails and custom wallpaper from the 80s may be points of pride for you, but they don’t justify a higher selling price.
Hanging out for a showing and talking to the buyer. Good real estate agents know how to sell the best aspects of your home, and how to minimize the negatives. When you hang out for a showing and talk to the buyer, you make it much harder to steer the conversation and make the sale. Telling the buyer you have a neighbor that loves to play the guitar and drums late at night is not going to help sell your home. Pointing out that the green shag carpet in the living room was just cleaned also is probably not going to make much of a dent in the buyers decision making process. Get out of the house and let the buyer walk through unfettered. You can share your pride of ownership once the contract is signed and all the contingencies are met! Not to long ago I had a client inBellingham Massachusetts who ended up staying and talking to buyers at showings. I did not find out until an agent told me weeks after it had been on the market. Not good!
Making a Realtor Do Multiple Open Houses. Years ago you may have found your home this way and think an open house is a great way to sell a home. Times have changed my friend. Real buyers are on the internet looking at homes daily. If they see something they like, they will pick up the phone and call an agent to schedule an appointment. Real buyers aren’t saying to themselves “if these darn Realtors don’t have an open house this weekend forget about it”! That is the definition of a “tire kicker”. As mentioned above why would you want to let anyone in off the street who has a pulse into your home? There is no point in doing this! You don’t need to and that’s the bottom line. While some real estate agents may tell you otherwise, the real benefits of an open house lie with the agent potentially picking up prospects, not in selling your home. Do open houses work? In an extremely rare occurrence, you might get lucky. If you are smart however, you will realize the sale would have happened regardless of whether an open house was held or not. Remember in it’s simplest terms an open house is a few hour window where people can look at the home. There are six other days in the week and countless hours where the same thing can happen.
Hanging out at an open house. Hanging out at an open house is just as bad as hanging out for a showing. You should ask yourself why in the world you have any interest in doing so. The only valid reason is if you think something might get stolen. Open houses do present security issues but having you hang around in the home could do more harm than good. The Realtor is there to work the crowd, to draw interest to the property and to encourage offers. Your presence makes this more difficult, and there is always the chance that you will say something that will drive away a buyer.
Not picking up the house. Unfolded laundry, toys, dishes in the sink – leaving the house a mess is not a nice thing to do to your Realtor. A dirty home is not easy to sell, even if you are the best salesperson in the world. Keep in mind that first impressions count in real estate sales. There are some people who have no vision and if your home is a disaster area they may not be able to look past it. It is vital that you clear the clutter before putting your home on the market. Buyers truly appreciate pride of ownership.
Leaving awful odors in the home. Bad smells are impossible for many people to ignore. Old cat litter or smoking in the home, for instance, will make your Realtor’s job impossible. No one is going to spend hundreds of thousands of dollars on a home that stinks. If your home wreaks of smoke or has foul pet odors make sure you address this right away. Don’t take it personally! The real estate agent you have hired and yourself are on the same team. Your goal is to sell the home is it not?
Turn down showings for lame reasons. If your Realtor calls you to tell you someone wants to see the home, you should jump at the opportunity. Yet some owners will regularly turn down showings, for all sorts of reasons. Getting a potential buyer into the home is one of the most important steps in the sales process. You need to make your home available to those that express an interest in buying. It’s the only way to sell the home. Real Estate agents understand that selling a home is a hassle. Buyers can schedule showings at the most inopportune times. We get it because we are the ones who are with them. If you want your home sold for the most money in the least amount of time let them in! Every missed showing is a missed opportunity.
Restrict showings for lame reasons. This is similar to the problem above. If you only allow buyers to see the home on Tuesdays between 3 and 4, and weekends from Noon to five, you are going to have a really tough time selling the house. Be open to showings as much as you can be if you want to sell the house. Flexibility is so important when selling a home. Everyone’s schedule is different so the more restrictions you add, the harder it will be to sell your home.
Complain about the showing feedback from buyers and their agents. One thing I tell all of my clients is not to take the showing feedback personally. If you think about it most of the time the feedback you receive will be slanted to the negative otherwise they would be writing an offer on your home. Keep your cool and understand that not everyone is going to love your home as much as you do. You may not always get the feedback you are hoping for from buyers and their agents. They may give you a long list of things they didn’t like about the home. Whether this feedback makes you feel good or not, it is still valuable. This information lets you know what needs to change to get a more favorable response.
Calling the Realtor 5 minutes after a showing, eager to know what the buyer thought. Feedback is critical in home sales but for god sakes hold your horses! The real estate agent you hired should have a feedback system in place whereby they get back to the buyer’s agent. Breathing down the agents neck just after they leave your home, however, does not help your cause – in fact it makes you look DESPERATE. Heck most of the time a buyers agent may not know what their clients thought right away either. Remember most of the time buyers are looking at multiple homes not just yours.
Turn down an offer because the buyer wants a closing cost credit or isn’t putting at least 20 percent down. It is important to look at any offer that your agent tells you is worthwhile. Although it would be great to get full price for your home with no concessions on your part, deals like this are exceedingly rare. In most cases you will have to compromise. What is important is your bottom line not whether the buyer is asking for a closing cost credit. Always pay attention to what you are netting not the minutia. Years ago getting a buyer with a 20 percent down payment was a reasonable expectation. Not anymore. Most buyers today in fact are using some form of low or no down payment loan including an FHA loan, Veterans loan or USDA loan. Don’t be rigid in your thinking about down payments. They don’t apply to today’s real estate market. What is important is whether the buyer is well qualified and comes pre-approved or not.
Turn down a great offer because it is not full price. Let me preface this by saying your home may be worth full price or more. Some people actually price their home right at market value or slightly below hoping for multiple offers and a bidding war. In many circumstances however your home was priced with some expectations for negotiation. If this is the discussion you had with your Realtor and it was priced this way, don’t all of a sudden make it full price or bust. Wanting full price for your home is understandable, but you have to be reasonable. If your real estate agent tells you that you have just got a great offer, you would do well to consider it. Plenty of home owners accept less than full price when they are serious about getting the home sold.
Become unreasonable after a home inspection leads a buyer to ask for a fix to the home.Don’t get me wrong there are some buyers who are completely unreasonable when it comes to home inspections. They will ask for the moon and think the home should be completely perfect. They will even go so far as presenting a punch list like it is new construction. This is NOT what I am talking about. Some issues with your home will have to be fixed if you hope to sell it. If the problem is something that you can expect ANY buyer to want fixed, you might as well deal with the problem. If any normal buyer would expect to have a particular problem corrected then fix it and keep the process moving. Putting your home back on the market because of a home inspection can cause more problems than it’s worth. This is why I explain to my clients all the time how important it is to prepare for the home inspection. Just a little bit of extra time preparing your home for the market can go a long way!
Decide that radon and mold are not really issues after all. Some sellers will insist that things like radon and mold are not really problems, or that “we never worried about those things back in my day!” Well, today people do worry about them, and expect them to be addressed when buying a home. No need to pretend otherwise.
Ask for advertising in the NY Times when the house doesn’t sell. If your home has been on the market and you can’t seem to get a bite after a certain period of time there is a problem. I can assure you however, if the agent you hired is marketing on the internet properly, putting an add in an expensive publication or taking out a local billboard is not the answer. In fact more than likely the issue probably relates back to the first problem mentioned – not pricing your home where it should be. The internet is the most effective advertising platform for selling a home in today’s real estate climate. You should trust that your agent knows how to get the word out about your home.
Leave the house and yard a disaster area on the day of closing. The last thing your agent wants on the day of the closing is a call from the buyers agent doing the final walk through stating you left a disaster for the buyer to deal with. Leave the home like you would want to find it if you bought it. This is common courtesy! Most real estate contracts will spell out the fact the home needs to be in “broom clean” condition at a minimum.
Picture this: You brought in three new clients this week through three tremendous sales. These clients are now completing the next steps in their purchasing process and are researching potential mortgage offers. They’ve come to you for advice and you provide your unbiased opinion. You offer to make introductions to a select number of mortgage and title companies, resulting in all three clients working with the companies you’ve recommended.
Shouldn’t you receive some sort of benefit? After all, you brought the mortgage and title companies business, right?
If you’ve been in a similar situation, we’re certain this has crossed your mind.
Though the idea of sharing marketing strategy and costs with your mortgage and title companies might seem unconventional, we are certain it will result in an increase of resources while saving you money.
Sounds like a win/win, right?
Below are three ways you can work alongside your mortgage and title companies to reduce your individual marketing budget while resulting in an increase of qualified leads.
1. Targeted Marketing Campaigns Depending on your location and niche, chances are that you, your title company and your mortgage company all have similar target clients and demographics. With this in mind, targeted marketing campaigns should be part of your overall strategy.
So why not develop customized campaigns that offer your services alongside one another? For example, you could launch a three-week campaign that attracts new clients to work with an all-in-one solution; realty, mortgage and title companies. With a targeted marketing campaign, you could then develop online advertisements that target your ideal demographic for this solution.
2. Referral Programs We’ve talked about referral and affiliate programs in a previous post, and this approach certainly applies here.
We often don’t think twice about providing referrals for clients we work with closely, so why not include this as part of your marketing strategy?
Similarly, as a popular trend in marketing, affiliate programs provide incentives for referrals. Consider offering rewards, whether monetary or otherwise, for each client that your mortgage and title companies bring you – and vice versa. Affiliate programs can have a significant impact on client retention and management.
3. PPC Advertising Budget If you don’t use PPC marketing now, it would be beneficial to explore this option. Marketing agencies can provide additional resources without bringing employees in-house. Additionally, a reputable agency will always keep up-to-date on the latest trends in digital and traditional marketing, ensuring your business isn’t left behind.
When exploring agency options, consider approaching your mortgage and title companies to work with you. Whether it is in the form of community management or marketing campaigns, a marketing agency can explore the idea of bringing you on as one unified client, thereby reducing agency costs and budget.
The next time you bring new clients to your preferred mortgage and title companies, ask yourself – how is this referral benefiting me?
Getting and holding more real estate listings is the key to making the real money. If you’ve got the sellers and listings you control the market. Buyers and other agents have to come to you if they want to do business. The big question today is not just how to get in touch with more prospective sellers, but how to do it effectively, without the cheesiness, and over the top hard-sell that can cripple your real estate career?
Test out these nine tips and tactics to score more real estate listings…
1. Google Adwords
Inbound marketing is in. However, it is also becoming more competitive. Those that need guaranteed results, and need them quickly, may be wise to turn to PPC and Adwords to loan the top of their real estate lead funnels. These are property owners that have proven they are interested enough in selling to take action and reach out. They can be funneled to landing pages and email lists, social media, and inbound phone calls.
2. Drip Campaigns
Drip email, text, and social media marketing campaigns might not always sound like the sexiest option for eager Realtors that want to rush out and sign new listings today. However, they do work. In fact, in many cases they are absolutely necessary. It’s said that it takes seven ‘touches’ to convert prospects. So instead of burning the bulk of potential business in a rush, why not put smart marketing on autopilot? Just imagine how full your active pipeline and listing inventory would be right now if you had begun nurturing more seller leads two years ago!
3. More Open Houses
The fact that so few Realtors conduct open houses today is exactly why it can now be so profitable for those that do. Realtors have worked hard to downplay the benefits of open houses in recent years. Often because they didn’t want to be stuck sitting somewhere for hours on a weekend. However, there is no debate about the fact that sellers want them. Show that you are one of the agents that will give them what they want and you’ll keep your listings and get referrals. With 91% of Realtors using social media and around 90% of home buyers looking at online listings agents are sometimes ignoring offline.
A walk-in can result in a contract signing. Often it doesn’t. Often it is the neighbors coming in. That’s great news because the odds are they are going to sell soon and you’ll be one of the few Realtors they have had the chance to get to know in person. That’s a huge advantage. Also consider that NAR reports 45% of home buyers name open houses as being used in their search, and only 15% of FSBOs use them. Remember that a great number of buyers are going to also need to sell their homes to move up.
Remember that a Realtor’s success is directly tied to the number of new contacts they make each day. An open house is a great way to do that, and make sure the contacts are interested in real estate. Plus, being so much better connected today you can work on your online marketing while waiting for prospects to show up.
Hot Tip for New Realtors:
Note that you don’t have to have your own listings to host open houses. Ask around the office and create win-wins by hosting them for other agents.
4. Serve the Underserved
Find a niche that is underserved. This will provide easier to close seller leads, and an appreciative group of clients, that in turn may become some of your best fans and leads sources. In sizzling upscale areas this might be younger and less affluent, or older and more traditional owners that feel estranged by snobby and self-absorbed Realtors. Or it could be real estate investors. Find your niche, and dominate it.
5. Make it More Attractive to List with You
Don’t discount yourself and the industry into oblivion. Otherwise you won’t make enough to stay in the business, no matter how many listings you have. Do make it more appealing to list homes for sale with you. Depending on your local market and niche this could be some form of guarantee or concierge services, or even offering open listing agreements so that sellers don’t feel trapped.
6. Build Professional Referral Networks
While many see going straight after homeowners as the most direct route to securing more listings, others see higher ROI and business volume in focusing on referrals. Contrast converting one seller with a single property versus a banker or attorney that may be able to refer ten warm listing leads each month.
7. Create Less Formal Networking Opportunities
Proximity and time are two key components of building relationships and drawing seller leads and listings in a warm way. Today consumers have become incredibly averse to anything that smells like a hard-sales pitch. So how about creating groups or meet-ups around topics that your prime prospects care about, and simply help nurture the ties in a warmer way?
8. Interactive Real Estate Marketing
Empower prospect to engage you via their mobile devices with interactive technology like iBeacons, mobile push notifications, and augmented reality.
9. Off-Page Article Marketing
Search engine marketing (SEM) is hot, but it’s also an increasingly competitive arena. Realtors should have a budget for consistently building up their own online presence by expanding their websites and weekly real estate blogging. However, those wanting to secure listings now can also find great results with simple landing pages which are fed by article marketing, press releases and ads on third party websites that already have established traffic.
Where are the motivated sellers hiding? How can real estate agents connect with more of them, and convert them into listings?
Motivated sellers continue to be considered the most desirable types of real estate leads for most agents. They are already mentally ready to sell, need help, and can be far easier to facilitate deals with than those just wondering if they can get a lofty sum for their homes.
So where are the motivated sellers in your market, and how do you win their business?
Institutional Sellers
Banks, credit unions, and mortgage servicers still have billions of dollars in distressed property and non-performing loans on the books that they need to sell. According to data compiler RealtyTrac at the beginning of 2015 foreclosure rates remained at 1 in every 1,153 housing units. While the media has painted a picture of diving defaults, RealtyTrac claims 1 in every 286 properties in New Jersey are in foreclosure, and that nationally pre-foreclosures rose by over 24% year over year to December 2014. Some institutions have established channels for moving this inventory, others still need professional help.
HUD Homes
There are still thousands of HUD homes coming online for auction. This is one of the largest and most motivated sellers on the planet. Getting approved as a HUD broker means Realtors can help home buyers and investors bid on large amounts of well-priced inventory and get paid.
Relocating Professionals
As the US economy continues to shift, corporations move, and new job markets take off, corporations are increasingly having to help workers and new recruits move. Today this still means often having to pitch in for moving costs and sometimes picking up the slack when truly needed talent is stuck in underwater homes or slow moving real estate markets. They could use a Realtor partner to help them trim their losses, and may have volumes of business to give.
Professional Referrals
Distressed property owners definitely have their guard up today. They are bombarded by direct mail, cold calls, and more. This makes it hard to help them, even when they desperately need it, and no matter how superior your service really is. A referral totally turns this around. It’s no long you selling them or yourself; it is another trusted professional saying “here is the person you can trust and who is best equipped to help you.” That makes for easy slam dunks. The key is in winning by creating strategic alliances with attorneys, mortgage brokers, title companies, and contractors.
Drive-By
All serious Realtors ought to be driving their ‘farm’ areas every week. This is one of the best ways to spot motivated sellers in distress. The symptoms include tenants moving out, landscaping being neglected, code enforcement violations, debt collectors at the door, and FSBO signs.
Real Estate Investors
Real estate investors and agents don’t always get along. They are often held back by the feud mentality, and believe they are at odds. This doesn’t have to be the case. Realtors can provide so much value to investors. And active investors can bring dozens of deals and leads each month. Extend and olive branch and make it clear you are an investor friendly agent.
Facebook
While it is often the number one social network everyone loves to hate, there is still no denying that it is the biggest. Facebook has become so embedded in daily life most people couldn’t fathom ever unplugging. Some of the best ways to use Facebook in the real estate business are Facebook ads and PPC. However, it’s no secret that this has become more expensive in the last couple of years. While the social giant keeps on stripping out low cost marketing potential, there is still opportunity to leverage personal accounts to build relationships and drive web traffic to your real estate website.
Yard Signs
The National Association of Realtors reports that despite the rise of technology, yard signs have continued to be the second most used way of searching for a home, with 51% of buyers leveraging them. Remember many buyers are also sellers, and sellers will use the contact information on them to get a better idea of what their own homes are worth. Leverage this and use capture technology and follow up with automated text messaging, or funnel them right to your landing pages via their tablets and smartphones.
Print Ads
Print will make a significant come back as real estate markets get even busier. However, right now may be the right time to negotiate a great deal and get ahead of the crowd. Integrating technology print can still be used to seamlessly drive motivated sellers online, to your website, landing pages, social media profiles, or even initial live phone calls or video support.
Ultimately there is no question that there are still masses of motivated sellers and properties needing to be sold quickly out there. Weaving offline advertising and tech tools together real estate agents can serve these sellers better than ever before and create endless win-win solutions.
